Enhance your writing skills and adapt your science communication style for different outlets.

The “Art of Science Writing,” is an intermediate-level course designed to elevate your science communication skills and expand your writing repertoire across various platforms. Delve into advanced interviewing techniques, learn to craft compelling narratives for different platforms, and master the art of brand journalism. Each module features a short video lecture, assigned readings, and practical assignments with thought-provoking discussions to enhance your understanding and application of science writing principles. 

• Leveraging Your Resources Learn how you can leverage resources such as source credibility and AI to effectively communicate with your audience.
• Writing for Different Platforms Explore the nuances of writing for different platforms such as video and social media. Practice adapting your style to meet platform-specific requirements and engage various demographics effectively.
• Brand Journalism Writing for organizations, balancing promotional and informative content, and how to build a successful career. 
• The Pitch In the final module, we’ll cover the art of pitching your expert, yourself, and/or your work to amplify it through earned media. 

Who should Register

This course is tailored for individuals with some experience in science writing who are eager to refine their techniques and explore new media.

Instructor: Deborah Bright

Deborah L. Bright has been a professional science communicator for just over a decade. With a unique background in both science and communication, she has dedicated her career to promoting scientific literacy. Her work has been featured in numerous media and has won multiple awards. Deborah holds a Master’s degree in Interdisciplinary Studies and is currently pursuing her PhD in Strategic Communication with a focus on science communication. She is a current Board Member of the San Diego Science Writers Association and serves as an Advocate for the Ruben H. Fleet Science Center as part of their "Two Scientists Walk Into a Bar" program.

Learn to harness the power of pictures to engage and educate any audience!

In an age of increasingly complex science, pictures can be a key to communicating clearly. But few science communicators have had a chance to learn how to access the power of pictures to engage and educate their audiences.

This course is designed to empower anyone to do that — to create pictures that clearly convey science information, no matter how complex.

What you'll learn in this course

S.P.A.R.K. will change forever the way you think about pictures and use them to communicate about science. 

You’ll learn core concepts of visual communication. This is not a course on how to draw. The S.P.A.R.K. strategies work with many ways of presenting information — diagrams, charts, posters, sketches, cartoons, even data visualizations. What you'll learn can be applied to pictures created by hand or with software you already know.

Each of the 24 videos is 10 minutes or less. You’ll learn:

• A perfect way to jumpstart your visual thinking and transition from words to pictures
• How to speak with the 8 elements of visual language
• Ways to target your audience’s visual sweet spot
• Tips for visually communicating to people who aren’t familiar with your top

Media producers, writers, journalists, educators, publishers, communications professionals, researchers, academics, students—anyone interested in making a greater impact with their science messages.

Join the ranks of science communicators who have already used S.P.A.R.K. to improve their outreach and communication skills, including at Yale, Harvard, the Innovative Genomics Institute, the University of Miami, Louisiana Tech University, and the University of Oregon, along with labs and individuals worldwide.

Instructors

Betsy Palay	Tami Tolpa
Betsy has over 30 years of experience creating visual communications for science researchers, educators, major biotech companies, and entrepreneurs. She is the founder and former president of a design firm that specialized in investor communications, assisting clients in raising a total of over half a billion dollars in Initial Public Offerings (IPO’s). Betsy has an MS in medical and biological illustration from the University of Michigan, is a Board-Certified Medical Illustrator, and is a Fellow and a past president of the Association of Medical Illustrators. Over 100 of her original scientific illustrations have been accepted into the permanent archives of the Vesalius Trust Collection of the Lloyd Library and Museum, Cincinnati, Ohio. See her work at www.betsypalay.com.	Tami has over 20 years of experience in scientific illustration and animation for clients including: Scientific American Magazine, The Scientist Magazine, Science News, MIT's Technology Review, Harvard University, and the University of Washington, as well as numerous physicians and biotechnology companies. Tami has an MFA in medical illustration from the Rochester Institute of Technology. She’s a past board member and current Fellow of the Association of Medical Illustrators. Tami has spoken about science communication using visuals at the University of Washington, Rochester Institute of Technology, the Association of Medical Illustrators, The Northwest Science Writer's Association, Science Talk '18, and ComSciCon-PNW. She's currently the Scientific Illustrator at Gladstone Institutes. Her professional website is www.tolpa.com.

Turn Theory into Impactful Practice

Science communication plays a vital role in bridging the gap between scientific research and society. However, ensuring that communication efforts achieve their intended impact requires a structured approach to evaluation. This course equips participants with the knowledge and tools needed to critically evaluate science communication initiatives, using frameworks and methodologies grounded in both science communication research and the social sciences.

Through a combination of theoretical insights, real-world case studies, and practical exercises, participants will gain the skills to implement effective evaluation strategies tailored to their projects. Additionally, participants will design their own evaluation plan through a combination of assignments and hands-on workshop activities

Key Learning Objectives

• Understand the Fundamentals of Evaluation
  Recognize the role of evaluation in science communication and its importance for improving engagement and impact.
• Apply an Evaluation Framework
  Learn how to define clear objectives and how to design a holistic and measurable evaluation model.
• Differentiate Types of Evaluation
  Identify when and how to use formative, summative, and impact assessment to evaluate Science Communication initiatives.
• Leverage Social Science Methods
  Explore qualitative and quantitative tools, such as surveys, interviews, and focus groups, to evaluate communication effectiveness.
• Collect and Analyze Data
  Gain hands-on experience in designing data collection strategies, interpreting results, and making data-driven decisions.
• Develop a Practical Evaluation Plan
  Apply course learnings in a workshop setting to create a customized evaluation plan for a specific Science Communication initiative

Who Should Register?

All science communication practitioners and researchers, from any scientific field, interested in improving their evaluation competencies.

Instructor

Susana Ambrósio

Susana holds a PhD in Education and a specialization in Science Communication. She has more than 15 years of experience in social sciences research. She has conceived and developed several science communication initiatives, as well as delivered training courses in science communication. Currently, she is a consultant and trainer at Yellow Lemon - Scientific Consulting and Training. Susana is also the Volunteer Coordinator for the Association of Science Communicators.

How to have a positive impact when invisible wounds are present

In this workshop, we'll discuss key principles of trauma informed science communication. We'll talk about how to recognize signs of trauma and differentiate it from stress. For example, we'll talk about strategies for relationship building to keep open communication pathways with your audience. We'll also discuss how previous traumas influence learning. Participants will work in small groups to brainstorm how trauma can manifest in their science communication activities and strategies for managing it. We also discuss the role of power in educational settings, how power dynamics can worsen trauma symptoms, and how to use evidence-based strategies like codesign to minimize power dynamics. Participants will have a chance to brainstorm how to use codesign or other strategies to create more balanced power dynamics

Key Learning Objectives

• Distinguish trauma from anxiety and stress and explain the roots of trauma
• Identify where trauma can come up in science communication
• Describe strategies for trauma-informed science communication
• Apply principles of trauma-informed science communication to your science communication practice

We all want to be science communicators for good--and trauma can make that job harder. This is a workshop for people who work with vulnerable communities and/or topics that touch on traumatic events like natural disasters.  

Instructor

Dr. Melanie Peffer

Dr. Melanie Peffer is a best-selling author, passionate biology educator, and accomplished science communicator whose work to help people rethink and find joy in biology has inspired thousands worldwide. In two decades of work with introductory biology students, students consistently praise her ability to bring the real world into the classroom in an engaging, creative manner.

She is also an in-demand public speaker and gave a TED talk (How Rethinking Biology Can Positively Change Your Life), developed a TED-ED lesson (The Artist Who Won a Nobel Prize...in Medicine) and regularly gives professional development workshops on various aspects of science communication, writing engaging science content, and inclusive pedagogy.

Dr. Peffer teaches in the introduction to molecular biology sequence at University of Colorado and pursues learning sciences research. Her research focuses on how people learn, understand, and engage with biology content. She also uses textile arts like quilting to tell science stories and promote science engagement. Dr. Peffer’s quilts have been displayed at county fairs and academic conferences alike where diverse audiences enjoy interacting with and telling their own creative science stories after viewing her art.