The Art of Science Writing

Enhance your writing skills and adapt your science communication style for different outlets.

Course Overview

The “Art of Science Writing,” is an intermediate-level course designed to elevate your science communication skills and expand your writing repertoire across various platforms. Over the span of four weeks, you will delve into advanced interviewing techniques, learn to craft compelling narratives for different platforms, and master the art of brand journalism. Each week, you will engage in practical assignments and participate in thought-provoking discussions to enhance your understanding and application of science writing principles. Each module also features a short video lecture and assigned readings.

The course will conclude with a live session during the week of November 11. The exact date and time will be determined based on availability of course participants, and be recorded for anyone unable to attend.

• Leveraging Your Resources Learn how you can leverage resources such as source credibility and AI to effectively communicate with your audience.
• Writing for Different Platforms Explore the nuances of writing for different platforms such as video and social media. Practice adapting your style to meet platform-specific requirements and engage various demographics effectively.
• Brand Journalism Writing for organizations, balancing promotional and informative content, and how to build a successful career. 
• The Pitch In our final week, we’ll cover the art of pitching your expert, yourself, and/or your work to amplify it through earned media. 

Who should Register

This course is tailored for individuals with some experience in science writing who are eager to refine their techniques and explore new media.

Instructor: Deborah Bright

Deborah L. Bright has been a professional science communicator for just over a decade. With a unique background in both science and communication, she has dedicated her career to promoting scientific literacy. Her work has been featured in numerous media and has won multiple awards. Deborah holds a Master’s degree in Interdisciplinary Studies and is currently pursuing her PhD in Strategic Communication with a focus on science communication. She is a current Board Member of the San Diego Science Writers Association and serves as an Advocate for the Ruben H. Fleet Science Center as part of their "Two Scientists Walk Into a Bar" program.