You’ve got your article, blog, or website ready to post.
But will anyone see it after you publish?
This course teaches you SEO specifically for science communication. Outrank misinformation and expand your reach with SEO skills every scicommer needs.
Who should register: Science writers, website owners, scientists, and science communicators who address misinformation
Course Overview: You’ve got your article, blog, or website ready to post. But will anyone see it after you publish? This course will teach you how to use search engine data to expand the reach of your online science communication.
You’ll learn basic search engine optimization skills (keyword research, on-page keyword use, and hyperlinking). With these skills, you will be able to find out what language the public uses when searching on science questions and how to use that language in your writing to signal to search engine algorithms to return your article when the public does these searches.
We will also cover how to link to other websites in your online writing to make sure good science is at the top of those search results, how and why to build links to your articles and websites, and why these skills are so important to science communication.
Instructor: Effie Greathouse
Dr. Greathouse is the director of Digital Resources for Community and Science, whose mission is to promote public understanding of, and public influence over, science and society. Their core method towards that mission is to make science-based websites, innovate science communication on social media, and work with scientists and science organizations to use best practices in these online communications.
Dr. Greathouse holds a B.S. in wildlife, fish, and conservation biology from the University of California, Davis and a Ph.D. in ecology from the University of Georgia.
