Meet the Media: Basics for communicating science to and through the media

Have confidence interacting with media to get your science story straight!

This workshop from the Science Communication Network teaches the nuances of communicating technical topics to the media and other public audiences, focusing on delivery of key research findings while protecting scientific credibility.

Who should Register?

Scientists and science communicators interested in learning the basics of engaging with the media or getting a refresher on tips and tactics to be most prepared before media interviews.

About this workshop

This workshop will provide tactical guidance for media interviews and interactions, and offer best practices for communicating uncertainty that is inherent in good science. With this training, you will learn how to

1. Anticipate and prepare for tough questions, with the ability to better control an interview and resulting news articles.
2. Explain scientific findings to be understood by journalists, so they may be reported accurately and with context.
3. Gain confidence for speaking publicly about the science you want to share

Emily Copeland

Amy Kostant

Emily brings over 15 years’ experience in media relations, crisis and science communication, as well as social media strategy. Her expertise in science communication lies in helping scientists at all career stages build their capacity to communicate clearly and effectively with a variety of audiences. She graduated from The University of North Carolina at Chapel Hill School of Journalism for Public Relations. She also holds a Juris Doctorate from the Florida International University College of Law in Miami, Florida.

Amy founded SCN after 15 years working in public education and mass communications. She specializes in communicating environmental health science, media training that includes talking about uncertainty inherent in good science, and protecting scientific credibility in an age of disinformation. Prior to SCN, Amy was executive director of the Rhode Island Film Commission where she worked closely with government, labor organizations, film and television producers and the press. She also served as public information specialist at the Massachusetts Department of Public Health, and produced and recorded feature stories for WAMU radio, the Washington, DC NPR affiliate. Amy holds a BA from Hampshire College and a Master of Arts degree from Emerson College